Beginning today and lasting through August, local television and cable stations will be airing two new Richmond SPCA commercials promoting pet adoption! One features a cat and the other a dog, and both illuminate the wonderful bond we share with our beloved companions. If you've ever known the unconditional love of a pet, these ads are sure to speak to you, and we hope that you'll share them.
Advertising campaigns such as this one enable the Richmond SPCA to save more lives by reaching a larger audience of potential homes for the pets in our care, but we would not have been able to create and air this campaign on our own. Production costs associated with the creation of the cat ad were funded by a grant from The Fund for Animal Welfare of The Community Foundation Serving Richmond & Central Virginia. To pay for the commercials to air on local and cable TV, the Richmond SPCA is a proud recipient of funding from Maddie's Fund®, helping to achieve a no-kill nation.
Many more individuals and organizations contributed to the creative process:
- Former adoption counselor Louis Handler served as co-director of the shoot along with Stuart Holt of Park Group.
- Many pro-bono hours of post-production time were donated by Park Group.
- Melissa Chase of 103.7 Play beautifully voiced the tagline "Come home to your best friend."
- Barber Martin Agency performed our media buy pro bono.
- Hotchkiss Field Community Center welcomed us to their facilities for filming all the outdoor, classroom, gym and soccer field scenes.
- Dozens of our volunteers, friends and children at Hotchkiss served as extras.
- The wonderful pets who played themselves are Sam and Josie. Sam is the companion of our CEO Robin Robertson Starr, and Josie is the companion of Robyn O'Neill, who played the coach.
Reaching new adopters who will give good, loving homes to the pets in our care is crucially important. Finding homes for those pets currently at our humane center allows us to help another dog or cat in great need. There will be hundreds more lives saved in the weeks and months ahead as a result of this campaign.
Tabitha Frizzell Treloar is the director of advancement of the Richmond SPCA. To read her biography or that of our other bloggers, please click here. Before posting a comment, please review our comment guidelines. Please note that our comment policy requires both your first and last name to be used as your screen name.